PENTON'S IOT INSTITUTE AND THE CHIEF MARKETING OFFICER (CMO) COUNCIL COLLABORATE ON JOINT DISCOVERY PROJECT AROUND THE IMPACT OF CONNECTEDNESS THROUGH THE INDUSTRIAL INTERNET OF THINGS Penton's New IoT Institute and the Chief Marketing Officer (CMO) Council are collaborating on a joint discovery project. More »
Intelligent Market Engagement
Replacing random acts of marketing with a unified, demand-driven Authority Leadership Model
Everyone wants to be a thought leader. But do you have a platform to be an authority leader? It's about standing above the noise and leading the way.
Buyers are bombarded with content. There is so much to consume, but so little that makes an impact. We amplify content performance without adding to the noise.
Ever hear that perception is everything? We mold, shape and build brand perceptions to influence customers, markets and all of the right influencers.
MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences More »