MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance Measurement More »
Intelligent Market Engagement.
Replacing random acts of marketing with a unified, demand-driven Authority Leadership Model
Everyone wants to be a thought leader. But do you have a platform to be an authority leader? It's about standing above the noise and leading the way.
Buyers are bombarded with content. There is so much to consume, but so little that makes an impact. We amplify content performance without adding to the noise.
Ever hear that perception is everything? We mold, shape and build brand perceptions to influence customers, markets and all of the right influencers.
NEW RESEARCH FROM PENTON'S IOT INSTITUTE FINDS PRIVACY & ORGANIZATIONAL READINESS ARE THE PRIMARY CHALLENGES OF IMPLEMENTING IOT Penton's IoT Institute, a new business unit focused on the rapidly-growing world of the Internet of Things (IoT), today unveiled new research which finds privacy and organizational More »
MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very Good at Captivating and Engaging Audiences More »